4.2 Web and Transmedia Cont.

Mini Torch Concept

Flyer Design

The takeaway - we need to think about size and text, because if the flyer is small enough to fit inside a mini torch the text would be very small. We can utilise space and make it double sided. It could be a thin strip that is rolled, or a wider design that is folded and then rolled, perhaps looking like a map. We should make connections to the real world - Wellington, if we use something like a map. It definitely needs food content to relate to our overall theme. Also the content is about how they can use the torch, instead of using a ‘tips on preparing’ when they will not need it IN an emergency, it becomes arbitrary. 

Website Design Development 

With annotation.
The third section has links to pages that have more content/info. The user can decide if they want to see it or not.

• the takeaway, have a white background as a napkin
• refine text copy and fix broken sentences
• make a grid and stick to it
• play around with the size and layout of the text, make sure when decided on one keep it cohesive throughout
• make sure we add the element of emergency stuff in 
• it is starting to look like a strong concept
• ‘takeaway’ sounds like fish and chips - could work for our idea
• make a look/style page with everything we need (fonts/illustrations/colours etc.)
• begin using invasion with the wireframe

Feedback on Poster

• use THOUGHT from the poster in other text e.g. things to think about, put some thought into it, chew on this
• poster subheading need to mention emergency
• incorporate thought bubble
• colour in a background
• there is a contrast between the photographic and illustrative images
• there is depth in the poster with the emergency kebab

Poster Development