5.1 Interim Presentation 2

Presentation

Poster, Website, and Flyer - We also presented a rough Invision Mock-up of the functionality of our website. The feedback we got was really positive but has left us with lots to think about and alterations to make. Our poster is good and will be a reference point for our visual rhetoric and style. We think that switching the colours around would make it stand out more (i.e red background). Our Website needs some fine tuning. For example: making sure content is aligned to the two column grid, reordering sections to make a journey (before/during/after), and working on imagery. The takeaway is cohesive with the rest of the touchpoints, there still needs to be a few adjustments to colour and text. We also need to make sure that the text isn't too close to the edges, especially at the top and bottom as they will curl when rolled and could hide important parts. The flyer suggests participants replace it with their own plan, but we may need to include this plan that we allude to.

Feedback

Development

• Tried to add a photographic plate. It doesn't really work and is not as strong, therefore we will just stick with the illustrative style.
• Exploring different colour combinations, the plate doesn't stand out on a paler background. But when choosing a darker colour the text fades and becomes hard to read.

Fixing Website

• less padding by expanded the background images.
• two column grid.
• matching linking pages to the home/scroll page.